Medwiki, largest online video library on medicines, launchedOctober 29, 2021
Medwiki, which is claimed to be the world’s largest online video library on medicines with more than 100,000 medicine videos, has been launched with an objective to support Indians understand their medicines better. Medwiki is a search engine-based video library through which any Indian can search the name of the medicine she has been prescribed. The videos are made by Medwiki’s trained pharmacists in simple language to answer the top 4-5 questions customers typically have about the medicines. The promoters of Medwiki said that the videos have crossed viewership of more than 10 million on YouTube.
“There is too much information on the Internet with answers to all sorts of questions, be it on weight loss, Covid-19 testing or pertaining to diabetes or heart diseases. However, surprisingly, people forget to ask the most basic questions of their everyday life– what is this medicine? How should I take it? How does it work? 95 percent of Indians are not aware of what their medicine is, which is leading to poor compliance and adherence to it. Due to lack of knowledge, people end up consuming the wrong substitutes of medicines, thereby affecting their health. Medwiki has been created to answer these essential questions and empower the patients with the right knowledge on their medicines. We have started Medwiki in English and Hindi and soon plan to make the videos available in 6-8 vernacular languages,” said Amit Choudhary, Founder and Chief Executive Officer, Medwiki.
When people are armed with information, they have better access to care, which ultimately leads to improved health outcomes, added Choudhary.