The probiotic supplier, Probi and Oriflame have joined hands for a global launch of a new probiotic supplement focused on general gut health.
The product is a customer-specific formulation, based on Probi’s concept called Probi Digestis. It contains a scientifically proven probiotic strain with documented health effects, the companies said in the release.
Oriflame’s extensive go-to-market plan covers a number of countries, with a wide geographic reach. The first launch is planned to take place in Fall 2021 with a continued roll-out in the Wellness by Oriflame markets during 2022 and onwards.
“A fruitful collaboration has made it possible to develop the first probiotic supplement in our product range, and our interactions have turned into an important partnership,” said Hrvoje Rein, Global Senior Brand Manager of Wellness by Oriflame.