Dr M I Sahadulla-led KIMS Healthcare Management Ltd unveiled its new brand identity and logo in a virtual launch event on Wednesday (July 15). One of the large hospital chains spread across India and GCC countries, KIMSHealth’s new logo represents its new corporate philosophy of keeping the patient at the centre and re-emphasising its core values around it.
Launching the new brand identity—KIMSHealth—, Dr Sahadulla, Group chairman and managing director, said that the change in the group’s brand identity is the reflection of the positive changes that the world healthcare is witnessing at present and the learning of compassionate care that the group has had in the past several years.
“As we believe in providing care with courtesy, compassion and competence, the quality of patient care and patient safety are always paramount at all our hospitals across the network and it is not just a profession but a calling, where our patients and their families become an integral part of the institution,” said Dr Sahadulla.
The other management dignitaries in presence at the launch included Prof. Dr G Vijayaraghavan, vice chairman and whole-time director, Dr Sheriff Sahadulla, chief executive officer (GCC), E M Najeeb, executive director, and Dr PM Zuhara, director, and other senior management executives. KIMSHealth currently has a wider network of hospitals, medical centres and medical and healthcare education institutions across India and the GCC region, with a combined bed-strength of around 2,000 and a staff strength of over 900 doctors and 2,000 nursing and allied healthcare personnel. The Group also has educational institutions that provide specialised courses for nurses and post-graduate programmes for doctors.