“We’re consciously investing a lot in the Indian market”

May 8, 2019 0 By FM

The Indian medical devices and technology market has witnessed a phenomenal growth in the last few years, though regulatory and pricing scenarios have been quite challenging for the manufacturers and suppliers. While one of the important reasons for the market expansion has been a growing customer need due to increased awareness, the other has been the innovation that the agile manufacturers could bring to the market, keeping in mind the customer in a rapidly changing environment.

Sushant Kinra, Managing Director of Carestream Health India Pvt. Ltd, one of the key technology players in this market, says his company sees an unparalleled opportunity to meet the growing needs of its customers in India and it is committed to providing the best customer experience. Excerpts from an interview:

Which were the product categories that have seen a growth in 2018 in India and how was the year for Carestream?
The year 2018 has been a phenomenal year for Carestream. We are proud to share that we have gained market share in all our product segments, particularly in our Digital Radiography (DR) portfolio. Carestream’s Digital Radiography portfolio offers a quick, easy and affordable way to transition to digital radiography and this has led to significant growth in this segment. We have our installations at premium sites, including important government sites as well. We have made several innovations within our digital portfolio and this has definitely been our success factor.

Carestream India was recently recognised with “Great Place to work” certification by Great Place to Work Institute. Could you please elaborate on this certification process?
Yes, for the second year in a row, we have been recognized and certified as a “Great Place To Work” based on a rigorous assessment conducted by the global research and consulting firm, Great Place to Work Institute. The assessment primarily evaluates 2 parameters, the Trust Index and the Culture Audit. Together, these parameters reflect the trust the employees have in the organization and its management, the camaraderie and pride in what the company does and what their contribution is to the big picture.

I have always firmly believed that you are as good as the people in your team and those you work with, and our Great Place To Work certification is a validation for the same. We are extremely proud and will continue our drive towards excellence.

David Westgate has been appointed as the new CEO for Carestream Health. How does he picture Carestream India on the global map?
David Westgate was named the new Chairman, President and CEO of Carestream Health in July 2018. Since then, his focus is to deliver life-changing innovations for patients, customers, employees, communities and other stakeholders, and to grow our business for long-term success. On his visit to India, David had the opportunity to meet our team and some key stakeholders, which gave him an in-depth understanding of the future of health care in India. He also learned about the various opportunities being presented by the Indian government in the Healthcare Industry, Ayushman Bharat being a great example. He was happy to see Carestream India right on track. India is surely a land of opportunity and his visit to India provided valuable inputs on how to align India with the global strategy.

What is your vision for Carestream India in the next few years?
My vision for the years to come is to always be the leading service provider and the best in customer mind share when it comes to imaging solutions.

The progress in technology is pushing us to think beyond our comfort levels and we must be more adaptive to these dramatic changes. We at Carestream will undoubtedly aim to be ahead of the game. We offer affordable digital imaging solutions that meet the needs of healthcare providers of all sizes, with targeted solutions not only for radiology but also for clinical specialty practices such as orthopaedic, chiropractic and veterinary clinics. Our scalable mini-PACS solutions deliver image access, management and storage capabilities well suited for all these environments and is a fantastic workflow solution for our customers in India.

As we see an unparalleled opportunity to meet the growing needs of our customers in India and are committed to providing the best customer experience with all our products, systems and services, we’re consciously investing a lot in this market.