The senior living community operator Columbia Pacific Communities (CPC), has joined Fortis Healthcare, to launch a ten-day mental wellness initiative titled #ReachOut to help senior citizens of India to address their mental health issues during the COVID-19 crisis.
The objective of the social media-led initiative is to provide the individuals with free and easy access to experts who can provide them with counselling, therapy and no-judgement, confidential conversations.
CPC has also launched a short awareness film showcasing the kind of response seniors receive when they try to speak about their mental health. The video highlights the importance of reaching out for help at a time like this and shares with them a helpline number that gives them access to counsellors who would give them a patient hearing and share coping mechanisms in as many as 15 different Indian languages.
“Even after a year of the pandemic, mental health is a topic that is not discussed much. We believe that mental wellness is an integral part of overall wellness, a primary driver of positive ageing, and have always created space and opportunities for our residents to retain charge of their lives,” said Mohit Nirula, CEO, Columbia Pacific Communities.
“Fortis Stress Helpline” launched by Fortis National Mental Health Programme, also provides 24×7 support, crisis intervention and guidance by psychologists.
Link of the video – https://youtu.be/y04PPxRSULM
Fortis Stress Helpline- 8376804102